Rack N Roll Pty Ltd trademarked as Rack N Ride® in the USA, is committed to providing quality products to you and our privacy policy (below) outlines our ongoing obligations to you in respect of how we manage your personal information.

What Personal Information does Rack N Ride collect?

We collect your personal information in order to provide our products to you.

The types of personal information we may collect include:

  • Information You Give Us: We receive and store any information you provide in relation to enquiry or purchase of Rack N Ride products.  You can choose not to provide certain information, but then you might not be able to complete a purchase or enquiry.
  • Automatic Information: We automatically collect and store certain types of non-identifiable information about your use of  the racknride.com website, including information about your interaction with individual pages of the website.
    Like other websites, we use “cookies” to obtain certain types of information when your web browser or device visits pages on the site and when you start using the shopping cart.
  • This website uses Google Analytics to collect non-identifiable data about a user’s visit to this website.
  • We also use Google Ads to advertise online.
  • Please read the Google Privacy Policy when you have a spare half hour or so.
  • Google Analytics and Google Ads together use advertising features such as “personalised ads” and “remarketing” which allow us to show you Ads on other websites or search results pages, after you have visited the Rack N Ride website and which sometimes we admit, can be annoying.
  • This website also uses Google Signals which provides Google Analytics with extra user information including cross-device audiences and remarketing data and which is used to personalise the Google Ads that you see.
    Google’s explanation is as follows:When Google Signals is enabled, Google Analytics will collect visitation information and associate it with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalisation. This Google information may include end user location, search history, YouTube history and data from sites that partner with Google – and is used to provide aggregated and anonymised insights into your users’ cross device behaviours.
  • Rack N Ride is obligated to disclose this extra Google Signals data capture used by Google Analytics and to give you the ability to access and delete the extra data collected by going to your My Google Activity page where you can see and turn off and delete your “Web & App Activity”  and adjust your settings for information capture.
  • See Google My Ad Centre help to find out how to opt out of seeing different types of Google Ads.
  • You can also opt out of the cookies placed on your computer by Google and opt-out of some Google Advertising by Google through the Google Ads Settings, browser settings and Google Ad Settings for mobile apps, or this Chrome browser add-on which lets you opt out of Google Analytics.
  • Information from other sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, including UPS  which we use to correct our records and deliver your next purchase more easily.
  • Please read the UPS Privacy Policy

Does Rack N Ride ever share your personal information?

The short answer is yes.

Information about our customers is an important part of our business, but we pledge to protect any sensitive private information to the very best of our ability.

We will not ever sell our customers’ personal information to third party marketers which we find very distasteful.

We only share our customers’ personal information when necessary to conduct our business.

  • Third-Party service providers: We employ other companies and individuals to perform functions on our behalf.
    Examples include fulfilling product orders and arranging delivery of packages, sending postal mail and email, analyzing data, providing marketing assistance, providing web design and search engine optimization assistance, facilitating paid ad listings through Google Ads. We also use payment processors including Stripe.
    These third-party service providers have access to limited amounts of our customer’s  personal information that they need to  perform their functions, but are not permitted to store the information other than the designated places and are not permitted to use it for other purposes.
    We only use providers that take consumer privacy very seriously.
  • Legal compliance for the protection of Rack N Ride and others: We may release account and other personal information when we believe release is appropriate to comply with the law; to enforce or apply our Terms and Conditions or investigate a Warranty claim.  This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • Please read the Stripe privacy policy

How secure Is the information that Rack N Ride holds?

We have tried to design our systems with our own security as paramount, as well as our customers and suppliers security and privacy information to be acted upon professionally and to uphold this privacy policy diligently.

  • We work to protect the security of your personal information during a transaction by using encryption protocols on our private databases and by using specialised software designed for the purpose.
  • We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.
  • We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information. Our security procedures means that we may have to ask you to verify your identity before we disclose any personal information to you, we apologise for any inconvenience.

Examples of information we sometimes collect

You freely provide information to us when you:

  • Search or shop for products on the Rack N Ride and Rack N Roll websites;
  • Add or remove an item from your cart;
  • Communicate with us by phone, email, or otherwise;
  • Complete a form on the website;
  • Rate and describe your experience with buying or using our products on review websites;

As a result of those actions, you might supply us or the providers we work with, with such information as:

  • Identifying information such as your name, address, and phone number;
  • Payment information including credit card information;
  • Your age;
  • Your location information;
  • Information and documents regarding identity, including Social Security and driver’s license numbers;
  • Credit history information

Automatic Information

Examples of the non identifiable information we collect and analyze via Google Analytics includes:

  • The internet protocol (IP) address used to connect your computer to the internet*;
  • The location of your device or computer*;
  • Information about your internet service provider*;
  • The full Uniform Resource Locator (URL) clickstream* to, through, and from our website, including date and time; products and website content that you viewed or searched for; page response times, download errors, the length of time of visits to certain pages, and sometimes page interaction information (such as scrolling, clicks, and mouse-overs);

We may also use cookies, and other technologies on our web pages to collect browsing, usage, or other technical information as supplied by Google Analytics*.

*Non identifiable data is not tied to your name or address or any information which would personally link you to the data, the data is used collectively to analyse website visitor behaviour.

Information from Other Sources

Examples of information we receive from other sources include:

  • Updated delivery and address information from our carriers which we use to correct our records and deliver your purchases more effectively;
  • Search result rankings and click and impression numbers from Google Search Console and search results from paid listings (such as Google sponsored links and Google Shopping Ads);
  • Credit history information from credit bureaus, which our payment processors use to help prevent and detect fraud.

If you have any queries regarding this privacy policy then please contact the proprietor of Rack N Roll Pty Ltd and Rack N Ride® Mr Leeroy Gardner who is always happy to answer any questions.